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National Repository of Grey Literature

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Hodnocení služeb poskytovaných ve fitness centrech Bodláková, Natálie This bachelor thesis focuses on identifying the significant factors of fitness services influencing the customer's decision making in the subsequent selection of a fitness centre. The significant factors are availability of machines, staff, cleanliness of the gym and toilet facilities, group classes and other services related to and relaxation area. The work is created for two fitness centres. Three clusters are created for the two gyms using cluster analysis. These clusters are then described in terms of demographic structure and respondent satisfaction. Further, a preference analysis is also conducted which is also helpful to make recommendations for individual fitness centers. The finding is that fitness centers are plagued by similar problems. Detailed record

Comparative analysis of selected subjects on the fitness centres market in Tabor Bažantová, Simona ; Novák, Michal (advisor) ; Luštický, Martin (referee) The goal of this study is to create a comparative analysis of the selected subjects on the fitness centres market in the city of Tabor, based on the tools of marketing mix. The task is to identify if the level of marketing communication of Tabor fitness centres has changed in comparison to a survey carried out in 2013. Furthermore, the task is to identify major aspects of the motivation of customers of these selected entities for visiting fitness centres and the comparison with the motivational factors of Czech Republic and EU citizens for practicing physical activities. Such targets have been reached by analysing the answers in e-mail questionnaires sent to the owners of selected subjects and questionnaires sent to the customer of those selected fitness centres. Detailed record

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